NBC
From NBC Press Release:
NBC has given a second-season renewal for its 1960’s-themed drama Aquarius, starring David Duchovny as an LAPD cop on the hunt for Charles Manson, it was announced today by Jennifer Salke, President, NBC Entertainment.
The critically acclaimed drama made TV history in May as the first broadcast series to be streamed in its entirety following its debut, with NBC making all 12 Aquarius episodes available online for the four weeks following its initial NBC telecast.
Salke commented, “With its riveting drama and innovative release strategy, Aquarius has excited the critics, hooked millions of viewers and energized our summer. It’s no secret that the way people watch television is evolving, so we took a unique approach to how we delivered Aquarius and it’s driven some record numbers for NBC Digital and helped us reach viewers who might have otherwise overlooked a great summer drama.”
Added Robert Hayes, Executive Vice President of NBC Entertainment Digital, “Beyond generating some truly impressive view totals, the network’s unique release strategy with Aquarius has helped us gain new insights into viewership patterns, binging behavior and social engagement, significantly expanding our knowledge of how people are watching our shows online.”
Reviewing Aquarius, which has been nominated for a Critic’s Choice Television Award for Most Exciting New Series, the New York Times wrote, “Unusual choices can be found throughout Aquarius, and they are part of what makes this drama so good.” Matt Roush at TV Guide added, “I took the 13-hour deep dive, emerging entertained, unsettled, and wanting more … a sardonic treat…” And Variety said Aquarius “…Kick(s) off summer with a provocative, cable-like gamble.”
Aquarius delivered the most-watched first 24 hours for a summer series premiere ever on NBC.com and the NBC App. With the surge in viewership generated by Aquarius, NBC Digital (NBC.com, the NBC app and Hulu) went on to log its biggest summer weekend ever.
Through 28 days, it’s the #2 most-viewed drama premiere ever on NBC.com and the NBC App, behind only The Blacklist.
Social media has seen a surge of viewers asking for season two of Aquarius, with that steady stream of requests starting the morning after of the show’s digital premiere.
NBC broadcasts of Aquarius are averaging a 1.2 rating in adults 18-49 and 5.8 million viewers overall in “most current” results from Nielsen Media Research.
Aquarius also stars Emma Dumont, Grey Damon, Gethin Anthony and Claire Holt.
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